Comviva,  the global leader in providing mobile solutions beyond VAS, today announced that its next generation PreTUPS™ electronic top-up platform has been selected by Vodafone Egypt to deliver e-recharge services to the operator’s 24.6 million subscribers. Comviva’s PreTUPS™ will empower Vodafone’s customers in Egypt to top-up their talk-time with any value, anytime and anywhere. PreTUPS™ will extend prepaid service reach, by improving access, convenience, and service delivery to new and existing customers. PreTUPS™ will also extend service to Vodafone Egypt’s postpaid customers by enabling them to pay their mobile bill via the operator's network of authorized channel members.

Commenting on the alliance, Sherif Bakir, Head Of Marketing Services, Vodafone Egypt, said “Our alliance with Comviva brings added-value to our business and we are excited about the greater convenience, flexibility and simplicity we will be delivering to our customers with PreTUPS™. We are also confident that Comviva’s PreTUPS™ will enable improved access to mobile services, via the varied denominations on offer and the improved delivery and distribution of traditional voucher-based products. By providing diverse, easy-to-use and accessible top-up solutions to our customers, we will be able to increase our market penetration. Our customers will no longer need to visit retailer outlets to top-up their accounts, as PreTUPS™ will enable top-up from practically anywhere.”

Speaking on the occasion, Manoranjan Mohapatra, CEO, Comviva said, “Our PreTUPS™ solution has received overwhelming acceptance from operators and subscribers in emerging markets, with millions of mobile prepaid subscribers now enjoying the ability to top-up their accounts with any amount. We have successfully deployed our next generation PreTUPS™ prepaid solution for over 25 leading mobile operators across the globe.”

Comviva is a world leader in the provision of prepaid solutions, with its PreTUPS™ platform and suite of applications handling over 33 million transactions a day in multiple operator sites across 3 continents. PreTUPS™ enables electronic transfer of talk time, and provides a method of directly and indirectly topping-up talk time in the subscriber’s prepaid account via various access channels, including STK, web, SMS, and USSD.

“PreTUPS™ has broken the conventional prepaid service delivery chain and replaced scratch cards, allowing operators to vend prepaid talk time in electronic form over existing distribution channels. With PreTUPS™, operators are able to serve the lowest income segments of the market cost-effectively and thereby expand their customer base, which ultimately translates into a more thriving economy and greater economic growth,” commented Sabri Amireh, Vice President, MENA Region, Comviva.