Etisalat Puts Abuja, Port Harcourt on Speed Lane with Easyblaze
Director, Marketing Segments and Strategy, Oluwole Rawa, Etisalat

Director, Marketing Segments and Strategy, Oluwole Rawa, Etisalat

The Easyblaze Experiential Lounge by Nigeria’s most innovative telecommunications company, Etisalat, has ignited Port Harcourt and Abuja with an experiential campaign of its 3.75G High Speed Packet Access (HSPA) broadband service known as Easyblaze.

The tour, billed for 24 states of Nigeria serves as an enlightenment and engagement scheme for existing and potential customers, in line with Etisalat’s customer-centric profile to provide them an opportunity to experience the Easyblaze broadband service on a variety of internet-enabled mobile devices including Smartphones, tablets, laptops, and MiFi hotspots.

The Easyblaze 3.75G offers high speed data of up to 42mbps, allowing Etisalat customers to  enjoy quick and uninterrupted internet access, with faster file downloads, video streaming and other web-based activities.

Commenting on the engagement and enlightenment campaign, Director, Consumer Segment, Etisalat Nigeria, Mr. Oluwole Rawa explained that his company opted for the road show as part of efforts to showcase its superfast, high quality data services to customers. “This campaign he explained, “will afford both current and prospective customers the opportunity of firsthand experience of the network’s 3.75G Easyblaze.”

According to Rawa, “this road show is to give our customers the opportunity to experience our 3.75G Easyblaze network built on Next Generation HSPA+ network with dual carrier technology capable of downloading speed of up to 42 Megabytes per second (Mbps).

The experiential lounge buses which will tour the cities of Abuja and Port Harcourt throughout August will be positioned at prominent, high foot-traffic areas in a bid to engage with both cities’ residents. Etisalat advisors will be on hand on the tour to demonstrate the best ways to enjoy the full potential of the EasyBlaze package, using internet-enabled devices.

Commenting at one of the venues of the tour, a customer Mr. Sule Yerima expressed satisfaction using the Etisalat Easyblaze modem. His words: “I am pleased with the performance. Anytime I connect the modem with my laptop, I get fast downloads. Even when other networks’ internet services around me are having challenges, my Etisalat modem has never failed me. I ensure that my Etisalat modem is always in my laptop bag anywhere I go and it’s been worth it,” he said.

Another customer, Kazeem Badebo described Easyblaze as affordable data plan that works seamlessly. “One of the reasons why I prefer to use the Etisalat modem is because of its affordability. I can subscribe for data plans with as low as N500 and still get very fast internet access anytime, which makes me comfortable with the network. I get value for money whenever I use the Easyblaze modem,” he stated.

13-15 NOV 2012

AfricaCom 2012